Globally, Google alone saw 2.2 TRILLION searches in 2013. 90% of users click on the first three results in search results.
Take a moment to Google your brand’s keywords in incognito mode to check where you appear in the search results. Either you’re not in the top 3 and want to be, or you are, and you need to protect your position because someone else is vying for it. Whether you are or not, your SEO strategy is crucial since better search engine results increase your website’s traffic. Here are 5 short suggestions to improve your SEO.
- Integration of Google Authorship
Google uses authorship to validate authors and material, but it can also increase your authority and overall “rank” on Google. As a result of integrating authorship, your Google+ photo will appear to the left of any blog posts or articles you’ve written. According to studies, people are more likely to click on images. Using Google Authorship is a part of continuing to establish an online presence for yourself, which will boost your SEO in general.
- Steer clear of “keyword stuffing”
Some people view keyword stuffing as a “trick” to improve your SEO because it involves setting content aside and cramming as many keywords as you can into a page or post. The quality and credibility of your content should be your top priority; you can use as many keywords as you like. Although it might increase traffic a little, no one will stay to read the remainder, and keyword stuffing can be detected and liable.
- Create quality content. Often
Do not simply publish content to say that you did so or to “get it out of the way.” Produce content that speaks to your brand and the interests of your audience. Your organic reach and ranking in search results will improve with frequent postings of reliable content.
- Make Effective Title Tags
As one of the most important components of SEO, title tags continue to be the title that displays in search results. Use relevant, likely-to-be-searched-for keywords when constructing title tags for pages; attempt to make it enticing so people want to click.
- Boost Page Loading Time
If your site is slow, your SEO will suffer because Google gives high rankings to pages with quick load times. What is the solution? You may check your site’s loading speed and how it stacks up against other sites by going to Pingdom.com. An add-on combined with Google’s page performance extension can analyze your browsing speed and offer suggestions for improvement if you’re using Firefox.
Bringing you the most pertinent, worthwhile stuff is Google’s aim. Keep in mind that Google will continue to tighten the screws in this regard, so employ best practices and these suggestions to enhance your SEO.
